New improved formula! Radiance Kids Probiotic is a one a day probiotic aimed at restoring kids probiotic numbers for healthy, robust kids. Probiotic supplementation is great for every day health, but especially important for kids who have taken antibiotics, or who suffer from digestive complaints, immune issues or allergies. New formula: Contains the improved strain of bacteria "Probio-Tec BB12", patented and much researched on children. Now a smaller, strawberry flavoured tablet. Improved shelf life at room tepmerature; superior stability. Lower allergenic; while the culture is grown on a dairy source it is unlikely to cause problems unless the dairy allergy is very severe, as the lactose is less than 0.05 ppm. Probiotics are microorganisms that live in the intestine of many animals, including humans. They are essential for our wellbeing and enhance our health in many ways. They help by assisting digestion, producing certain essential nutrients such as vitamin K and biotin, supporting intestinal health and encouraging a healthy immune response to allergens and infections. Certain factors, such as caesarean birth, antibiotic therapy, and overly sterile environments can reduce the healthy balance of our intestinal micro-flora. It is theorised that imbalances and decreased populations of probiotics may play a role in the increased number of allergies and the decline in digestive health that we see in recent generations. The probiotic strain in Radiance Kids Probiotic - Bifidobacterium lactis BB12 - has been studied in over 30 clinical trials so we know that it is safe and effective at supporting your child’s health. We also know that the probiotic is alive, which is a very important attribute of a good probiotic supplement. The very definition of a probiotic means it must be alive and able to multiply and create a colony in order to repopulate the gut. The term Colony Forming Unit (abbreviated to CFU) is the accurate way to describe a live and viable colony of probiotics. What this means to you is that the probiotic will really work! Beware of other products which offer big numbers of bacteria but don’t specify CFU (they might all be dead, no good to you!). Radiance Kids Probiotic has a minimum of 11 billion CFU per tablet at the date it is manufactured, and we guarantee no less than 2 billion CFU even at the date of expiry. What’s more, this superior product has great shelf life, so you don’t need to fuss about keeping it in the fridge. Not only does Radiance Kids Probiotic offer an effective antibiotic, intestinal and immune health support solution, they are also highly delicious strawberry flavoured chewable tablets, so there will be no ‘tight lips’ when giving Radiance Kids Probiotic to your kids.